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It Seemed Like A Good Idea At The Time

This is not a success story. It's a tale of ten years in the coffee industry, of what happens when you take the leap, seize the day, and follow your dreams—then discover you don't have any money, your landlord is an idiot, and the job you moved to another country for may not exist. This is the real story of coffee entrepreneurship, with all the grim, impossible, frustrating, and messy bits left in. Because they all seemed like a good idea at the time.

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